[aviation news]
Southwest Airlines, known for its unique open seating model, is making a bold shift to assigned seating starting in 2026.
This change, announced as part of the “Southwest. Even Better.” transformation plan, ends a 50-year tradition to better meet customer needs and boost profitability.
Here’s what passengers need to know about Southwest’s new seat assignment policy, its impact, and why it matters.
Changes to Southwest’s Seating Policy
Starting July 29, 2025, Southwest will sell tickets with assigned seats for flights operating on or after January 27, 2026.
The airline is moving away from its open seating system, where passengers choose seats upon boarding based on their boarding position.
Instead, you’ll pick your seat when booking, similar to other major airlines like American or Delta.
Southwest’s research shows that 80% of current customers and 86% of potential customers prefer assigned seats.
Open seating was the top reason some travelers chose competitors, especially families and business travelers who value predictability.
The new policy aims to make flying more comfortable and appealing while generating revenue through premium options.
New Seating Options and Fare Structure
Southwest’s updated cabin will feature two main seat types:
Standard Seats: Available across all fare types. Passengers booking the cheapest Basic fare (formerly Wanna Get Away) can pay a fee to select a seat or get a free assigned seat the day before the flight. Higher fares like Choice, Choice Preferred, and Choice Extra include free standard seat selection.
Premium Seats: About one-third of seats will offer up to 5 inches of extra legroom, ideal for comfort-seekers. These seats, available on Boeing 737-8 and 737-800 aircraft, can be purchased or are included with the Choice Extra fare. Premium seat holders board early for a smoother experience.
The new fare structure includes four tiers: Basic, Choice, Choice Preferred, and Choice Extra.
Each tier offers different perks, like refundability, free checked bags, or priority boarding. For example, Choice Extra includes extra legroom seats and two free checked bags, while Basic passengers pay for luggage.
Boarding and Loyalty Benefits
Southwest will keep its numbered boarding system but adapt it for assigned seating. Eight boarding groups will prioritize premium fare passengers, Rapid Rewards A-List and A-List Preferred members, and select credit cardholders.
A-List members can choose standard seats for free, while A-List Preferred members get free premium seats. Rapid Rewards credit cardholders can select seats for up to nine passengers on the same reservation, enhancing group travel convenience.
Why the Change?
The shift addresses customer frustrations, like “seat saving” disputes and uncertainty for groups. It also responds to industry pressures.
Activist investor Elliott Investment Management pushed Southwest to improve profits, as competitors outperform.
The new policy, alongside red-eye flights and international partnerships (e.g., Icelandair), is expected to add $800 million in earnings in 2025 and $1.7 billion in 2026.
What Else is New?
Southwest is upgrading cabins with larger overhead bins, in-seat power, and RECARO seats featuring headrests and device holders.
However, the iconic “Bags Fly Free” policy ends for most passengers starting May 28, 2025. Only Choice Extra and A-List Preferred members get two free checked bags.
Conclusion
Southwest Airlines seating policy modernizes the airline, making it more competitive and family-friendly.
While some loyalists may miss open seating, the change to assigned seating offers predictability and premium options.
Check Southwest’s website for booking details and plan ahead for flights after January 2026 to secure your preferred seat.
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